UW Credit Union
  • Web Branch
  • Public Site
  • Legacy
  • Docs
  • Base
  • Components
  • Template
  • Share
  • Share
  • Colors
  • Typography

Site Branding Guidelines

This page should be used as a starting point when sharing our site branding guidelines.

Colors

UW Credit Union's colors follow a Marketing-approved color palette.

Colors

Class
Hex Value
gray
#323334
Default text color.
This color is defined for <body>.
Branded Grays
#f5f5f5
#d9d9d6
#888b8d
#53565a
Faint Gray - used for background fills.
Light Gray
Medium Gray
Dark Gray
primary
#D50032
Primary color.
Only use this color for headline and non-clickable text.
link
#317897
Link color.
Only use this color for links and clickable text. Do not use this color for headlines or other pieces of static text.
  • When displayed on the page, link text should have "text-decoration: none; and border-bottom: 1px solid #d9d9d6;"
  • On hover, the border should change to "border-bottom: transparent"
error
#d3001a
Error messages.
Use this color for error messages, including input validation errors. May be used as normal body text, bold text or headline text.
warn
#d14600
Warning message headlines.
Use this color for warning message headlines or bold text. May not be used as normal body text, because there is not enough contrast against a white background at smaller font sizes.
success
#007c49
Success message headlines.
Use this color for success message headlines or bold text. May not be used as normal body text, because there is not enough contrast against a white background at smaller font sizes.
info
#317897
Info message headlines.
Use this color for info message headlines or bold text. May not be used as normal body text, because this color is reserved for links.

Typography

UW Credit Union's Marketing-approved fonts for the Web are Museo Slab (serif) and Gotham Narrow (sans-serif). Our fallback font stack is Arial, Helvetica, sans-serif.

Headings

UW Credit Union increases top margins if they fall directly after a paragraph.

Heading 1

  • Desktop: 60px
  • Mobile: 32px
  • Font-weight: 700
  • If museo-slab is available, use that font.

Heading 2

  • Desktop: 33px
  • Mobile: 32px
  • Font-weight: 500
  • If museo-slab is available, use that font.

Heading 3

  • Desktop: 20px
  • Mobile: 18px
  • Font-weight: 700
  • Often, the text color is #D50032

Font Size

Default Size

  • 16px
  • Font-weight: 400

Line Height

A paragraph with standard line height. Cupcake ipsum dolor sit amet cake sweet liquorice marzipan. Donut pie apple pie topping sweet.

  • line-height: 24px

Buttons and Links

Primary Button
  • Text-color: white
  • Background-color: #D50032
  • On hover, background-color should be: #bc002c
  • Font-size: 16px
  • Font-weight: 500
  • Border-radius: 3px
  • Desktop Padding-bottom/top: 8.4px
  • Desktop Padding-left/right: 16.8px
  • Desktop margin-bottom: 14px
  • Desktop margin-top: 7px
  • Desktop margin-right: 14px
  • Mobile Padding-bottom/top: 11.2px
  • Mobile Padding-left/right: 19.2px
  • Mobile margin-bottom: 16px
  • Mobile margin-top: 8px
  • Mobile margin-right: 16px
Button Secondary
  • Everything is the same as the primary button, except:
  • Background-color: #6b6f75
  • On hover, background-color should be: #53565a